181K views in 3 months.

Meet the Agent

• Alan Qu specialises in apartments and townhouses

• His expertise is South East Melbourne, particularly Chinese communities.

• He has 15+ years of experience in real estate
  

The Problem

• No Social Media Presence: Zero activity on Facebook, Instagram, YouTube, TikTok.

• Goals: Build a personal brand and generate leads.

• Lacked time and direction to produce content.
  

The Solution

Alan partnered with Depicted Solutions after a successful trial period.

The strategy included:

• 3-4 property shoots/week: Focused on high-demand apartments and townhouses.

• Edited property tours showcasing Alan’s personality, with voiceovers and casual property walkthroughs.

• Multi-platform posting on TikTok, YouTube, Instagram, and Facebook.

• Alan contributed ideas and was open-minded to content experimentation.
  

The Results

Social media growth from 0

• TikTok:

  • 212 followers | 160K total views | 711 shares | 50+ property inquiries.

  • Top video: 43K views, driving 20+ leads.

• YouTube: 26.3K views | 307 likes | 37 comments.

• Instagram: 9.5K views | 161 profile visits | 83 interactions.

Impact on Alan

• Leads familiar with Alan’s videos converted faster due to his established online presence.

Testimonial:

“Working with Allen and the DS team is awesome. They’re super professional, and making videos is quick and easy. The videos turned out better than expected—I highly recommend their services!”

— Alan Qu