64K views in just 1 month.

Meet the Agent

Xander Lee, a 5-year industry veteran with U Plus Real Estate, specializes in connecting overseas Chinese clients with apartments in Melbourne’s CBD. Known for his expertise in bridging cultural and linguistic gaps, he sought to expand his reach beyond his established niche.

The Problem

• He relied solely on traditional marketing, missing out on social media marketing.

• He is shy and hesitate to market directly to non-Chinese audiences.

• Goal: Test social media’s potential to attract new client segments.
  

The Solution

Xander opted for a 1-month trial with a guaranteed 50,000+ views. Our strategy:

• Focus exclusively on TikTok to target younger, English-speaking buyers.

• Content mix: 5 posts/week, blending 3 talking-head videos (Xander sharing market insights) and 2 property tours (showcasing CBD apartments).

• Full-Service Support: Our team handled ideating, scripting, filming, editing, and posting, allowing Xander to focus solely on appearing on-camera.
  

The Results

Social media growth from 0

• 64,000+ TikTok views, 921 profile visits, and 516 shares.

• 20+ qualified leads from English-speaking renters and first-home buyers.

• Xander’s on-camera confidence improved, and his brand gained traction with a younger, diverse audience.

As of March 2025

• His TikTok videos have 155K+ views, 3764 likes.

Testimonial

“This trial transformed how I approach marketing. The team’s creativity and support helped me connect with clients I never thought I could reach—and the results speak for themselves!”

— Xander Lee